Dubai Motor Show
Interactive Installation, LED-Wall and Mobile App
A touch table displayed a showroom app that was developed for the Al Futtaim Group. Compact tablet based spec pods beside each car allowed visitors to explore the car in 3D, choose colours and learn about the key features of the car.
Visitors had a chance to learn about the history of hybrid vehicles by exploring the cut-away of a Prius engine through a transparent LED-window. This screen made it possible to overlay informatics graphics on top of the actual view of the engine. Encoders in the dolly rail ensured real-time tie up between window position and engine.